BEHIND THE BEAUTY STUDIO
A little insight into the mega-expertise of your personal glam squad.
Our beauty experts are the best. Not only do they give free, 15-minute Mini Makeovers without a reservation, but they’re also just the nicest and most passionate people in the industry. We sat down with Stephanie Hilgendorf, Senior Manager of Color and Artistry, to talk about the people who make the beauty magic happen. KELLEY HOFFMAN
What might the average customer not know about the skill level of a beauty expert?
Our customers are so diverse. You have the beginner—the person who doesn’t know anything—who needs the one-on-one attention. And then you have the beauty junkie, who has tried every product, who’s been on YouTube, and who probably even makes videos herself. There’s such a wide range. So our beauty experts have to be nimble to be able to help every single customer. I think what we have over even our most savvy customers is the fact that, number one, we have so much exposure to our brand products. We’re not on commission, and we don’t work for a specific brand, so we’re able to tell you the best of the best for your lifestyle. We’ve basically tried everything, so I think we’re pretty great in terms of product expertise. On top of that, I think it’s amazing that we’re able to then teach customers to recreate the makeovers we’ve given them in store.
How many hours of training do beauty experts have before they start giving Mini Makeovers?
It’s at least 60 hours of training.
Just your typical person working the Beauty Studio?
Just your typical person working the Beauty Studio.
So it’s not someone who just got hired the day before giving you your Mini Makeover.
No. And the reason why we do that is that we want to make sure we are consistent across all stores, so that if there’s a client who’s coming in and their hometown is New York, but they’re now on vacation in LA, they’re not going to have a completely different experience.
Can you describe the training that goes into teaching a beauty expert to perform a Mini Makeover?
We train it the exact same way that we would teach a client. It’s very step oriented. It’s not, “Here’s your artistic vision on a smoky eye.” These are 15-minute services. They’re fast. They’re super focused.
What’s the career trajectory of a beauty expert? I know some of them become PRO Artists.
We’ve had a lot of cast members go on to bigger and better things. There have been beauty experts who go on to be Senior Artists, and then above that is our PRO Artist team. We’ve had PRO Artists go off and become the personal makeup artists for huge pop stars. They started at Sephora and have always maintained a really great relationship with us. They’re able to shop with us, and they’re more well-rounded because they weren’t associated with a specific brand. They think, “Let’s just use everything!”
What do you personally love about our beauty experts?
I just think it’s cool that these are super passionate folks. That’s why they come to work at Sephora, because they’re obsessed with products, and they love helping customers truly find what is meant for them. They actually help each other, and they learn from each other, and so their expertise just gets better and better. Or it’s, “I just learned this cool trick from this person over here, and so let me show you!” It’s really about playing and experimenting. I just feel like our stores are a good time. Our beauty experts are fun, and they’re not pretentious. They’re just the girls and boys next door who really love makeup and want to talk to you about beauty products.
Sephora showing some love to us Beauty Studio artists :) #ilovemyjob
Sam Smith- Make it to me
Ponte Vecchio, Florence (by Guido Boccignone)