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Gaming culture was never anything but this weird, insular, xenophobic ghetto built around very toxic notions of masculinity and persecution complex. Games marketed at boys promoted and reinforced this hyper-machismo image, and gamers were seeking to embody it and so it went in an endless self-reinforcing circle. It is no accident that teenagers scream homophobic and gender slurs into their head-sets or brag about “raping” the opposing team in Call of Duty. It’s no accident that video game related message boards basically invented the “tits or gtfo” greeting. It is no accident that Anita Sarkesian could post feminist critiques of SF films, TV shows and novels without much harassment but the moment she started talking about video games, she instantly got death and rape threats. Because this community was not build around tolerance, acceptance of criticism or diversity. It was a fortress of solitude built by man-children to protect their toys from evil mainstream activists.
Let’s have a serious talk about Gamer culture (via azspot)



A little insight into the mega-expertise of your personal glam squad.

Our beauty experts are the best. Not only do they give free, 15-minute Mini Makeovers without a reservation, but they’re also just the nicest and most passionate people in the industry. We sat down with Stephanie Hilgendorf, Senior Manager of Color and Artistry, to talk about the people who make the beauty magic happen. KELLEY HOFFMAN

What might the average customer not know about the skill level of a beauty expert?
Our customers are so diverse. You have the beginner—the person who doesn’t know anything—who needs the one-on-one attention. And then you have the beauty junkie, who has tried every product, who’s been on YouTube, and who probably even makes videos herself. There’s such a wide range. So our beauty experts have to be nimble to be able to help every single customer. I think what we have over even our most savvy customers is the fact that, number one, we have so much exposure to our brand products. We’re not on commission, and we don’t work for a specific brand, so we’re able to tell you the best of the best for your lifestyle. We’ve basically tried everything, so I think we’re pretty great in terms of product expertise. On top of that, I think it’s amazing that we’re able to then teach customers to recreate the makeovers we’ve given them in store.

How many hours of training do beauty experts have before they start giving Mini Makeovers?
It’s at least 60 hours of training.

Just your typical person working the Beauty Studio?
Just your typical person working the Beauty Studio.

So it’s not someone who just got hired the day before giving you your Mini Makeover.
No. And the reason why we do that is that we want to make sure we are consistent across all stores, so that if there’s a client who’s coming in and their hometown is New York, but they’re now on vacation in LA, they’re not going to have a completely different experience. 

Can you describe the training that goes into teaching a beauty expert to perform a Mini Makeover?
We train it the exact same way that we would teach a client. It’s very step oriented. It’s not, “Here’s your artistic vision on a smoky eye.” These are 15-minute services. They’re fast. They’re super focused.

What’s the career trajectory of a beauty expert? I know some of them become PRO Artists.
We’ve had a lot of cast members go on to bigger and better things. There have been beauty experts who go on to be Senior Artists, and then above that is our PRO Artist team. We’ve had PRO Artists go off and become the personal makeup artists for huge pop stars. They started at Sephora and have always maintained a really great relationship with us. They’re able to shop with us, and they’re more well-rounded because they weren’t associated with a specific brand. They think, “Let’s just use everything!”

What do you personally love about our beauty experts?
I just think it’s cool that these are super passionate folks. That’s why they come to work at Sephora, because they’re obsessed with products, and they love helping customers truly find what is meant for them. They actually help each other, and they learn from each other, and so their expertise just gets better and better. Or it’s, “I just learned this cool trick from this person over here, and so let me show you!” It’s really about playing and experimenting. I just feel like our stores are a good time. Our beauty experts are fun, and they’re not pretentious. They’re just the girls and boys next door who really love makeup and want to talk to you about beauty products.


Sephora showing some love to us Beauty Studio artists :) #ilovemyjob

And as an expert explained to USA Today, “People don’t get raped because they have been drinking, because they are passed out or because they are drunk. People get raped because there is a perpetrator there — someone who wants to take advantage of them.” Dobb’s dismissal of sexual assault as a problem that can be mitigated by educating women not to drink places blame squarely on victims’ shoulders instead of pointing the finger at perpetrators of sexual assault. Such willingness to shift responsibility away from perpetrators to the victims contributes to the dangerous culture of stigmatization that keeps many survivors from reporting the crimes in the first place.
Fox Host: “Why Should There Be Anything Controversial” About Telling Women Not To Drink To Avoid Sexual Assault? | Blog | Media Matters for America (via becauseiamawoman)
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